Derby Day

The thrill of competition, the nostalgia of carnival games, and the joy of winning: Derby Day brings the atmosphere of the racetrack straight to your event, through a classic arcade competition, reimagined for brand activations. Each player picks their horse, cranks the handle, and watches it advance down the track, in real time. It's simple to play, captivating to watch, and perfect for audiences of all ages.

What types of events is Derby Day suitable for?

Internal corporate events and family days – for relaxation, fun, and prizes

Trade shows, exhibitions, and waiting areas – naturally creates points of attraction

Festivals and outdoor events – an interactive experience with a sports theme

Promotional campaigns and brand activations – for constant engagement

Themed parties and private events – with a retro vibe and competitive spirit

How Derby Day works

Derby Day is an arcade game for up to 4 simultaneous players. Each has an individual track with a mechanical horse and a hand crank. The faster you crank, the more your horse advances. Whoever reaches the finish line first wins the round.

Technical details:

Mechanical-electronic, arcade-style game

Capacity: 2–4 players

Round duration: 30–45 seconds

Score and winner display

Option to offer prizes or themed branding

Modern retro design, LED lighting

What your company gets from CyberEvent

A fully functional game, configured and installed by our team

Transport, setup, and technical support throughout the entire event

Customization with branding, decor type, and possible prizes

Consulting for integration into the event concept

Flexible setup (indoor/covered outdoor)

Quick training for your team

Why choose Derby Day

You activate competition: players come back to win

The game encourages repeat participation and sparks curiosity among the crowd. You create steady traffic and unforgettable interactions.

You collect leads naturally

You can integrate registration mechanisms, contests, or badge scans before participation — all within the context of a fun activity.

You offer an experience with real stakes

Participants feel directly involved, and prizes can be tailored to your brand's objectives — samples, discounts, badges, or symbolic products.

Ideal for all ages and audience types

Whether they're children, adults, or seniors, anyone can take part. It's inclusive, intuitive, and fun.

You generate memorable interactions and positive feedback

It's not just a "filler" activity — it's a moment where your brand connects with an emotion: the joy of the game, the excitement of competition, the feeling of winning.

You build friendly, accessible brand associations

The game is intuitive, for all ages, with no technical or cultural barriers. Your brand becomes associated with relaxation, smiles, direct involvement — genuinely valuable qualities in awareness and loyalty campaigns.

You create offline visual content and interaction that moves online

Photos of participants in the middle of the action, winning moments, or reactions around the game table are easy to use in PR, social media, or post-event communication.

You convert attention into leads, without pressure

The game creates a friendly, competitive atmosphere. Participants sign up naturally, whether to play or to win prizes. You can integrate data-collection mechanisms, QR codes, or badge scans, without interrupting the experience.

You test real-time reactions to a product, message, or offer

You can connect Derby Day to a campaign theme: each track can represent a product variant, each race is a challenge. You get to see what grabs attention, who wins, what people are saying.

With Derby Day, the crowd's energy doesn't stop at the finish line — your brand's story starts over again, and again.