Augmented Reality – AR in Malls

Augmented reality – AR is a concept that involves enhancing (augmenting) an observer's perception of their surroundings, by adding various elements that improve the cognitive process. Augmented reality has the power to bring an image, a product label, or even a storefront to life. Augmented reality represents a fast way to drive purchasing decisions.

ADVANTAGES OF AR IN MALLS

• Because of the overcrowded location, customers lose interest in traditional marketing methods, making augmented reality a new way to capture their attention.
• Customers can see brand positioning, stock availability, price offers, when upcoming campaigns and contests start — both in-store and those promoted on the website — the description of a store about to open in the mall, movie showtimes at the cinema, the location of a café and its products, and more.